Eurofragance unveils Sensolab Fine Fragrance initiative

Eurofragance has introduced new initiative Sensolab Fine Fragrance that proposes the development of new perfumery textures.

Featuring eight different texture and scent proposals, Sensolab Fine Fragrance is designed to offer a new approach to custom perfumes.

One of the proposals seeks to develop a way to scent user’s hair with a fresh and modern fragrance. Part of the Magnetic Bouquet fragrance range, the hair mist will be specially developed for ‘women on the go’.

The Sensolab Fine Fragrance collection will also include powder perfume Sweet Chypre, silky perfume Millennial Pink Grapefruit, and solid perfume Velvet Iris.

In addition, the cushion perfume Green Neroli range will be included in the collection to cater to younger consumers.

Also included in the collection are gel perfume In Joy, a transparent alcohol-free perfume Nomad Rose, and a foam perfume Sunset.

The new initiative was developed by Eurofragance’s Sensolab Technical Studio and Sensorial Marketing Studio. The company expects to expand the use of the collection to the personal and home care market segments.