US Department of Agriculture (USDA)-certified organic body care company North Coast Organics has partnered with US rock band Grateful Dead.
As part of this collaboration, the company has launched the official Grateful Dead USDA organic deodorant line.
North Coast Organics founder and CEO Nathan Morin said: “The Grateful Dead have inspired us to stay true to our main mission of social responsibility.
“We took care in creating special essential oil blends that reference the Grateful Dead’s music.
The new line includes five scents that are all handmade. It features 100% natural, vegan, edible ingredients, and organic essential oil blends.
Morin added: “One scent named Skull and Roses highlights the cold-pressed, certified organic, lavender and rose essential oils, and another named Sunshine features blood orange and bergamot essential oils used in the coconut oil and shea butter-based deodorant sticks.”
The deodorants’ psychedelic artwork features the iconic “lightning bolt” for the band’s fans.
The new line is now available for purchase online on the company’s website while it can be bought at retailers across the country in July this year.
Commenting on the collaboration, Grateful Dead band legacy manager and archivist David Lemieux said: “We’re so happy that a company like North Coast Organics exists, as they share our love of organic, healthful products for the body.
“Ethical and kind, North Coast Organics lives and functions as we do, with an awareness that the future’s here, we are it, and we need to take care of the planet and ourselves.”
