Dove introduces new range of baby skincare products in US

Dove has introduced new skincare range for babies to help restore moisture and nutrients.

The new Baby Dove range features the firm's 1/4 moisturising cream and DEFI technology to safeguard the natural barrier of the skin. Products are available in Rich Moisture and Sensitive Moisture varieties to ensure suitability for all skin types.

The Rich Moisture collection is developed for normal to dry skin, while the Sensitive Moisture line is meant for babies with sensitive skin. Both are claimed to be hypoallergenic with neutral pH and tear-free cleansers.

Dove's skin cleansing vice-president Nick Soukas said: “Baby Dove wants to help build parents’ confidence and encourage them to trust their way when it comes to doing what they think is best for their baby and themselves.

“This new research, combined with our deep understanding of the role dads play as caregiver through our Dove Men+Care work, has led to the Baby Dove belief that there’s no such thing as perfect parents, only real ones, and we are proud to support parents in the care of themselves and their babies."

Two separate research studies conducted by Dove showed that both mothers and fathers experience anxiety and pressure as new parents.

As part of the Baby Dove US launch campaign, the firm is releasing two videos to address the concerns of modern parenthood and build confidence in new parents.

Currently available at food, drug, and online retailers, all Baby Dove products are dermatologist and paediatrician tested.

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Image: Baby Dove range. Photo: courtesy of PRNewsFoto/Unilever US