Skin care brand from South Korea, Tinanik is set to officially venture into the Chinese e-commerce market this month and open its own flagship brand store in Alibaba’s e-commerce platform Tmall.
Earlier, the company sold its products on the Tmall platform in the form of cooperation.
With the establishment of brand flagship stores, Tinanik will be able to better serve Chinese users as well as further open up the market in the country.
Tinanik said in a statement: “For Tinanik, China and South Korea are both Asian markets, and the target customers’ demands are roughly the same.
“Adhering to the concept of “ecological skin care”, after a comprehensive market survey based on Asian women’s skin quality commonness and consumption tendency, Tinanik has positioned itself to provide more professional skin care products for Asian women by taking ecological skin care as the core, combining microbial technology with fermentation technology and plant extraction technology.”
The brand has created the safe and effective sunscreen cream through various experiments and detailed data. The cream integrates the triple effects of sunscreen, whitening and anti-aging.
Tinanik noted that in terms of composition, the optimal ratio of physical sunscreen ingredients and chemical sunscreen ingredients is integrated.
This is expected to solve the problem of excessive whitening of skin when physical sunscreen is overweight and can also resist sufficient UVA and UVB.
Additionally, Tinanik focuses on the development of the product’s auxiliary functions such as whitening and anti-aging. It focuses on activating the energy at the bottom of the skin and uses continuously upgraded skin care products.
