UK-based online health and beauty retailer The Hut Group (THG) has purchased prestige cosmetics brand Illamasqua.
Launched in 2008, Illamasqua’s portfolio includes professional makeup products. The company also offers beauty courses at the Illamasqua School of Make-up Art in London.
Lllamasqua stocks its products at Selfridges and Debenhams stores in 15 locations throughout the country.
Illamasqua products are also available through various online platforms such as the brand’s website and THG’s lookfantastic.com.
The Hut Group founder and CEO Matthew Moulding said: “In Illamasqua’s unwavering commitment to professional, high-quality products and creativity, not to mention its strong identity, we saw a business with a unique proposition and an opportunity to take a strong and dynamic brand to the next level.
“We are confident that, with our world-class e-commerce platform and large marketing infrastructure, we will deliver significant growth and further extend Illamasqua’s global customer base.”
