Buxom Cosmetics has named actress, influencer and entrepreneur Shay Mitchell as its creative brand ambassador.
Famous for her role in the television series Pretty Little Liars, Mitchell will help Buxom Cosmetics launch its first campaign for a new lip care product from July this year.
She will also work collaboratively with the brand to develop creative content and social media campaigns, as well as suggest new product ideas.
Mitchell said: “I’ve kept Buxom products in my makeup bag for years and I can’t wait to share my love for the brand.
“I’m obsessed with beauty and excited to help BUXOM move into new makeup categories that I love and use every day.”
As part of the campaign, Mitchell will create content such as YouTube tutorials and Facebook, Twitter and Instagram posts to engage 29 million followers.
Buxom Global senior vice-president Betty Kim-English said: “Shay Mitchell is a trendsetter who never fails to make a bold fashion statement, confidently speak her mind, or share her passion for adventure, fully embodying everything Buxom stands for as a brand.
“We are thrilled to have a unique partnership with Shay, who we plan to partner with closely to help grow Buxom globally, build brand awareness, and attract new customers.”
Established in 2007, Buxom markets its products in the US, Canada, the UK and Nordic countries.
