Namaste Laboratories has updated its Olive Oil collection under the Original Root Stimulator (ORS) brand with a new formulation and packaging design.
The company’s category marketing head Nicole Ray Robinson said: “From the beginning, ORS has been committed to creating products that feature the best of nature to maximise hair health and style.
“While Olive Oil remains our star ingredient, our updated products now include a range of power-packed oils for enhanced product performance and a richer consumer experience.”
ORS products use olive oil rich in vitamins A and E, antioxidants and Omega 3 fatty acids, which are claimed to offer moisture and shine to hair.
The new formulations also include ingredients Omega 6 and 9-rich Castor Oil, which are said to strengthen hair, as well as Coconut Oil to provide a restorative shine and Brazilian Pequi Oil, which offers antioxidant properties and helps smoothen hair.
The full line of refreshed ORS Olive Oil maintenance and styling items include Moisture Restore Creamy Aloe Shampoo, Incredibly Rich Oil Moisturizing Hair Lotion, Fortifying Crème Hair Dress, and Edge Control Hair Gel, as well as Nourishing Sheen Spray, Hold & Shine Wrap/Set Mousse, Style & Curl Defining Smooth-N-Hold Pudding, Silken & Shine Heat Protection Serum, and Frizz Control & Shine Glossing Hair Polisher.
The maintenance and styling range is available in retail stores across the US.
