Philips launches new cleansing brush for skincare sector

Philips has launched new Philips VisaPure Advanced, a three-in-one face cleansing brush designed to address common skincare issues.

The skincare tool is claimed to have been clinically proven to help prevent and reduce the visibility of pores in women by an average of 13% after one use.

Philips beauty consumer marketing and business development director Bjorn Folkers said: “Through extensive research, we have learned that many consumers feel they are not cleaning their faces as effectively as they’d like with their current skincare routine.

“We developed Philips VisaPure Advanced for women who struggle with skin concerns such as enlarged pores and appearance of blackheads, and are looking for an efficient solution that fits into their existing routine, which gives them glowing, healthy looking skin.”

The new Philips VisaPure Advanced features three interchangeable attachments including a deep pore cleansing brush, a precision cleansing brush, and one revitalising massage attachment.

The brush’s thin bristles reach inside the skin’s pores, while thicker bristles swipe away dead skin cells blocking the pores.

Equipped with 20,000 small bristles, the brush also helps refine and prevent enlarged pores.

The precision cleansing brush comprises five-in-one bristle technology to ensure a precise cleanse for smaller, hard-to-reach areas such as chin and nose.

It comes with a customised programme, with more intense rotations and a shorter treatment time. It also includes an attachment designed to provide a gentle massage.