SheaMoisture’s new range debuts at NY Fashion Week

New York-based cosmetics company SheaMoisture has introduced its debut cosmetic range — A Better Way to Beautiful Cosmetics — at the recently concluded Project Runway, a show at Korto Momolu New York Fashion Week.

The company said that the products of the new range of cosmetics would contain ingredients that are butter-based and completely organic.

Boasting that their cosmetics featured at the premier were parabin-free, SheaMoisture has revealed that the collection included lip crayons, cc cream, eye shadows — wet and dry, mineral blush and lip stain.

Also, the company said that noted makeup artist Jackie Gomez has brought their cosmetics to life at the premier.

Elucidating how she worked on model’s faces with the new cosmetics range, makeup artist Gomez said: To reflect the elegance and edginess of Korto’s collection, I began by applying SheaMoisture Sheer Foundation all over for an even and flawless finish."

"I followed with a SheaMoisture Charcoal Black Eye Liner to softly line the shape of the lips, filling them in lightly. The last step was applying SheaMoisture Wet/Dry Eye Shadow in Elsa (a vibrant emerald green shade) with a clear gloss, to create the bold, signature lip that radiated on the runway," she added.