BRUT introduces two new deodorants

Men’s grooming and fragrance giant, BRUT has announced the launch of its two new anti-perspirants.

Named Blue Wave and Black Ice, the two deodorants offer round-the-clock effect, boasts the company.

Explaining about the the specialties of these two new products, BRUT said, Blue Wave deodorant has spicy undertones mixed with citrus top notes whereas Black Ice will feature amber that’s blended with aromatic notes.

Available at all leading stores and online, the price of these two deodorants is $2.79 (for Blue Wave) and $3.49 (for Black Ice).

In a note released to the press, Idele Management Company marketing director Rick Cutler said: "We are really proud of this year’s changes."

"The added antiperspirant/deodorant scents are a great way to offer something new, while staying true to our roots, and the updated packaging really speaks to the BRUT consumer," he added.

Brut ‘s new products are most likely to received good response in the market, according to market analysts.