US-based fragrance company Inter Parfums has signed an exclusive 15-year fragrance licence agreement with global lifestyle brand Guess.
As per terms of the agreement, Inter Parfums will create, develop and distribute fragrances under the Guess brand. The deal will come into effect from April this year.
Inter Parfums CEO and chairman Jean Madar said: “Guess is a great addition to our portfolio of fragrance brands and we look forward to collaborating with the Guess team, which has more than 20 years of expertise in the beauty industry.
“We intend to fine-tune, as well as build upon the existing Guess fragrance portfolio of men’s and women’s scents and plan to launch our first new products under the Guess brand in early 2020.
“Under our license agreement, we will sell to multiple channels, including department, speciality and duty-free stores across the globe, as well as supply new and existing fragrances to GUESS retail stores in the Americas, Europe, Asia, Australia and Africa.”
Inter Parfums’s products are sold in more than 100 countries. Its portfolio includes Abercrombie & Fitch, Agent Provocateur, Anna Sui, bebe, Boucheron, Coach, Dunhill, Hollister, Jimmy Choo, Karl Lagerfeld, Lanvin, Montblanc, Oscar de la Renta, Paul Smith, Repetto, Rochas, S.T. Dupont and Van Cleef & Arpels.
