Procter & Gamble has appointed Stefan Feitoza as marketing director for Northern Europe.
Feitoza will replace Roisin Donnelly, who left the firm in June after serving for more than three decades.
He will also be responsible for commercial operations of haircare unit.
Feitoza was the company's former marketing director for baby care in Latin America. In this role, he headed several brands, including Pampers.
After leaving P&G, Donnelly is serving as non-executive director at Bourne Leisure, which owns Butlins and Haven Holidays brand.
She is also a member of the Advertising Standards Authority and chair of Cosmetic Executive Women, a beauty industry body.
Feitoza joined P&G in 2000. After his six year stint in Brazil, he was appointed as brand manager for Latin American region and in 2008, he took over as marketing director for developing markets.
In July, P&G sold its TAG brand of deodorants and body spray to My Imports USA for an undisclosed sum.
