Personal care brands should push natural credentials when conveying quality
The importance of natural credentials is strong within the personal care space, and one which brands cannot ignore.
Focus:
The importance of natural credentials is strong within the personal care space, and one which brands cannot ignore.
The current anti-plastic climate may in fact spur a renaissance for one particular personal hygiene item – the humble bar of soap.
French fashion and luxury goods giant Chanel has just unveiled its first makeup line created specifically for men, reaffirming the continued growth and evolution of male beauty, and more specifically,...
The hot climate of the United Arab Emirates creates unique opportunities for suncare brands as well as for beauty players across categories to integrate suncare features into their product portfolios.
While enlarged pores and facial wrinkles are established beauty concerns, dull skin is emerging as a newer concern in the beauty space.
Social media platform Pinterest has launched an experimental feature that narrows down beauty-related content, enabling consumers to filter pins by different skin tones.
Social media has been instrumental in contributing to Kylie Cosmetics’ phenomenal brand popularity.
In June, cosmetics brand Sephora launched Bold Beauty for the Transgender Community, a complimentary 90-minute class for people transitioning and those who identify themselves as transgender.
Would the world suddenly become more accepting towards aging if there were no anti-aging products on the market?
The desire to lead healthier, more active lifestyles has driven the athleisure trend in the personal care space.