US-based oral and personal care company Colgate-Palmolive has entered into a partnership with multi-platinum selling artist Sheryl Crow to launch the new Colgate Optic White Renewal toothpaste.
Colgate stated that the new teeth whitening toothpaste contains 3% hydrogen peroxide, which is the highest amount of the professionally-recommended whitening ingredient available in a toothpaste.
The Optic White Renewal toothpaste is said to remove 10 years of yellow stains when brushing twice daily for four weeks.
The product comes in three variants including High Impact White, Enamel Strength and Lasting Fresh, which is claimed to be sugar-free, gluten-free and vegan.
Sheryl said: “Over the years I’ve always sought out what’s best for me and I love innovative products that help my self-care routine.
“One of my favorite products right now is the new Colgate Optic White Renewal toothpaste. It’s such a game-changer – in just one month it removes 10 years of yellow stains by simply brushing your teeth twice a day! Now I can rest assured that I will look and feel my best when performing on stage.”
The Optic White Renewal toothpaste is now available online and at most major retailers across the nation.
North America Oral Care general manager Greg Ross said: “People want to turn back time and rediscover their glowing smiles from 10 years ago.
“New Colgate Optic White® Renewal is our biggest whitening toothpaste innovation in a decade, and we are thrilled to provide a powerful and convenient at-home solution to brighten people’s smiles.”
