Branded products dominated the sun care market in Spain, holding more than 84% share in 2011 as against private label products, according to a report by Canadean – Cosmetics.
Across the three categories, sun protection products had the highest share with 88.2%, followed by self tan items with 84.9% and after-sun products with 84%, according to ‘Consumer Trends in the Suncare Market in Spain, 2011’ report.
Older consumers, who are aged above 55 years, have been the major contributors to the sun care market, holding 31.4% in 2011. Those aged between 35 and 44 years held 15.8% share, while tweens and early teens held only 7.2%.
There is only a marginal difference between female and male consumers, with the former contributing 51.5%, while urban areas had 87.4% share of market value compared with rural areas.
Individuals who completed their higher education at college level formed 30.6% of the market, followed by those who have done their upper secondary level of education at 24.5%; consumers with pre-primary level of education stood at the bottom of the list, forming only 1.7% of the market.
From the wealth groups, affluent consumers formed more than half of the market, with 57.9%, but highly affluent consumers formed the least, with 6.6% of the market.
Those who had an average more than seven hours of leisure time per day contributed 35.1% to the market, followed by individuals, who had an average between three and five hours of leisure time per day, with 26.2%. Consumers who had average less than one hour of leisure time per day contributed only 3.7%.
Individualism, and changing age structures, with 34.4% and 25% respectively have been the most influencing trends for the usage of sun care products. Connection was the least influencing trend, standing at 3.2%.
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