Estée Lauder has selected American model Karlie Kloss as its global spokesmodel and brand ambassador.
Previous Estée Lauder spokesmodels include Carolyn Murphy, Gabriella Wilde, Hilary Rhoda, Fei Fei Sun, Joan Smalls, Misty Copeland, Yang Mi and Kendall Jenner.
The company will introduce Karlie’s campaigns across digital platforms, social media and television, as well as in-store and print media.
Estée Lauder global brand president Stephane de La Faverie said: “Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand.
“Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in technology.
“Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”
Karlie will support Estée Lauder’s products, including Double Wear Stay-in-Place Makeup, Revitalizing Supreme + Global Anti-Aging Cell Power Crème, and Pure Color Envy Sculpting Lipstick.
Under the deal, Estée Lauder will also partner with Karlie’s production company Klossy Productions to create beauty content for Karlie’s social and digital platforms.
Karlie said: “I am so inspired by the brand’s legacy and values, from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honoured to be part of such an iconic brand.”
