US-based SoftSheen-Carson’s Magic brand has launched grooming range for men, called Magic Grooming Collection that features Exfoliating Scrub, Beard Butter, and a 3-in-1 Wash, to give a ‘fresh out of the barbershop’ feeling.
SoftSheen-Carson vice president of marketing Kristen Blandon said: “For more than a century, Magic has been a go-to for Black men and today our community is more engaged than ever.
“We are seeing Black men looking at beard care as a manner of self-expression and we are thrilled to bring new innovation that helps them take their grooming to the next level.”
The Exfoliating Scrub carries a MSRP of $7.99 and is made with naturally-derived ingredients such as cocoa and shea butters, cedarwood and avocado oils and sweet orange peel.
The scrub offers gentle exfoliation of the skin under and around the beard, face and scalp and leaves the skin smooth.
Besides refreshing the scalp, it easily detangles and softens the beard.
The 3-In-1 Wash carries MSRP of $7.99 and removes residue and odors, leaving beard, skin and hair feeling fresh, soft and hydrated.
It is infused with naturally-derived ingredients, such as cocoa butter and cedarwood oil, for cleansing.
The Beard Butter carries MSRP of $7.99 and helps to moisturise, soften and define beard and hair to achieve a groomed look without compromising style or comfort.
It is formulated with cocoa butter and shea butter and cedarwood & avocado oil and provides all-day softness to beard and hair.
SoftSheen-Carson celebrity hairstylist and brand ambassador Derick Monroe said: “Black men are trendsetters, especially when it comes to beards. We want to let our facial hair grow but also want both our beard and our skin to feel soft, that’s why I’m so excited about these products.
“I happen to be blessed in the beard department, but even if you have some scruff, a full beard, or something in between, you just have to own it and use products like these that make you look and feel your best.”
Featuring cocoa butter and cedarwood oil, and without parabens or drying alcohols, the Magic Grooming Collection is formulated to moisturise and offer softness to the beard.
The Magic Grooming Collection is available on Amazon and local beauty supply stores. The 3-in-1 Wash is also available in select CVS stores and on CVS.com from 1 March.
