US-based Rudy's has launched a new collection of unisex hair and bodycare products.
The company has launched a revamped version of its 1-2-3 showering system, which includes a shampoo, conditioner, and body wash.
Rudy's said that the 1-2-3 showering system features its signature scent, with bright accents of citrus, cedar, and juniper. Each product is claimed to be made using natural ingredients such as coconut, quinoa, and jojoba.
Manufactured in the US, the company's products are claimed to be sulfate and paraben-free, and only tested on humans.
Rudy's chief executive officer (CEO) Brendon Lynch said: "Rudy's has been in the business of cutting and washing heads for almost 25 years and in that time we've become product experts. We realised there's a real need for a line of hair and body essentials that's straightforward and fits the needs of everybody.
"There's a customer that craves simplicity and clarity without being put in a box. So, we bucked trends and created simple, unisex products that work flawlessly, look premium, and smell beautiful."
In addition, Rudy's is working with partner It Gets Better Project to provide shower products to the LGBTQ community.
Rudy's' 1-2-3 products are available at Ace Hotel's across the nation, all Rudy's Barbershops, and other national retailers such as Birchbox.
Image: Rudy's new unisex 1-2-3 showering system. Photo: courtesy of PRNewsfoto/Rudy's.
