
Specialty retailer Bath & Body Works has launched an expanded version of its Aromatherapy Collection comprising more than 120 products across six new blends of natural essential oils.
The collection is designed to address stress relief, sleep, happiness, comfort, focus, and energy. It features a mixture of old and new products including a body cream, a pillow mist, essential oil therapy rollerball, a 24-hour moisture body butter, and shower steamers.
Bath & Body Works brand development senior vice-president Soyoung Kang said: "Every product in our Aromatherapy Collection is centred on combining the perfect pairing of two essential oils, each with a unique purpose, to transform your mind and enhance your well-being.
"For this launch, we are giving customers an expanded offering of mood-boosting benefits, from stress relief to sleep, and comfort.”
The new formula designed for stress relief contains a combination of eucalyptus and spearmint essential oils. To aid sleep, the firm blended lavender and cedarwood essential oils.
A mandarin and bergamot essential oils blend was formulated to create a sense of well-being and happiness, while vanilla absolute and patchouli essential oil is designed to provide comfort.
Furthermore, orange essential oil has been combined with ginger essential oil to deliver fatigue-fighting energy.
Available for purchase at Bath & Body Works stores and website, the new Aromatherapy Collection also includes home fragrance offerings such as hand soaps, candles, and Wallflowers plug-in fragrance diffusers.
Image: Bath & Body Works Aromatherapy Collection. Photo: courtesy of PRNewsfoto/Bath & Body Works.