Miss Universe Organization, Farouk Systems launch new hair care range

The Miss Universe Organization and Farouk Systems, Inc. have entered into a partnership to create a new hair care line named, ‘Miss Universe Style Illuminate by CHI,’ which will be launched on 22 April.

The Miss Universe Style Illuminate by CHI consists of six products: Restage Dry Shampoo, Work Your Style Flexible Hair, Rock Your Crown Firm Hair Spray, Set the Stage Blow Dry Spray, Spotlight Shine Spray, and Moringa & Macadamia Oil.

The Miss Universe by CHI tool collection consists of four devices: Professional Hair Dryer with 1800 watts of powerful airflow, Titanium Hairstyling Iron, Titanium Volumizing Iron, and 1 ¼ Titanium Curling Iron.

Specifically designed for the busy modern day woman, the Miss Universe Style Illuminate by CHI was produced with key ingredients that allow women to rework and mold several styles in one day.

It features a specially formulated blend of vitamins and oils, including Moringa and Macadamia, which claim to enhance volume to provide hold without product buildup.

The range also contains anti-oxidants to make hair smooth and shiny.

Miss Universe Organization president Paula Shugart said, "No matter the hair type, CHI consistently delivers flawless, high quality professional care to the women who compete, allowing each of them to shine on stage."

The new hair care line will be exclusively sold at beauty chain superstore ULTA in the US.