China-based cosmetics producer Jala Group has partnered with online retailer Alibaba’s Tmall.com to promote its beauty brands Chando and Maysu at pop-up stores in Taiwan, Singapore and Australia.
Through the partnership, Jala Group aims to reach more customers for Chando and Maysu.
The pop-up stores will showcase products such as the Chando World Cup water mask, which is designed to appeal to football fans that are currently celebrating the FIFA World Cup.
The masks are made using Himalayan glacier water and other natural ingredients. They feature the signature patterns of football team participating in the event, including Brazil, France, Spain, Argentina, Belgium, England, Germany and Portugal.
The company is also offering customers a chance to digitally try on cosmetics in-store by leveraging augmented reality (AR) technology. The stores will feature augmented reality (AR) magic mirrors to enable customers to experience virtual makeup and find personalised beauty products and makeup styles.
In 2011, Jala unveiled a ten-year development plan called the Dragon Plan, which focused on its core businesses, including cosmetics and personal cleansing.
Established in 2001, the group develops its products in collaboration with companies in various countries such as France, the US, Germany and Japan.
Headquartered in Shanghai, the company operates a vast distribution network with more than 21,800 retail outlets established in 31 provinces, autonomous regions and municipalities, as well as 10,000 towns across China.
