In the beauty and grooming industry, the skin and scalp microbiome refers to the micro-organisms that reside in these areas. Microbiome-friendly products are those which can clean away ‘bad’ bacteria while promoting ‘good’ bacteria, hence preserving the naturally occurring bacteria on the skin/scalp.
Consumer interest in ‘microbiome-friendly’ product claims is still emerging, though a quarter (25%) of consumers globally have stated that they actively look for beauty/grooming products featuring this claim.
Regionally, interest in this claim is highest in Asia and Australasia, which is reflective of the already sophisticated beauty consumers that reside in this location, particularly within South Korea, Japan, and China. This region offers a strong customer base for brands to launch natural and gentle formulations that are ‘microbiome-friendly’ while also providing a USP in the ‘natural’ personal care space.
Latest reports from
Or to search over 50,000 other reports please visit
GlobalData Report StoreGlobalData is this website’s parent business intelligence company.
