Aberlite has announced plans to introduce a heated beard straightener on Kickstarter this April.
Called Aberlite Pro, the new offering is said to offer a fuller, softer, and neater beard in two minutes.
The company claims that the results will last throughout the day.
The new proposition is said to be ideal for facial hair of varying length and thickness. Above all, it is portable and supports pain-free beard grooming, according to the company.
The company noted: “The beard no longer belongs to the bikers, as it’s become the well-worn accessory of the modern-day man – used to chisel, embellish and frame the face, sculpting the jawline and showing some character.
“But as any man that dares to go beyond the 5 o’clock shadow knows, the growing and the grooming is an art unto itself.”
Aberlite describes itself as a “for us, by us” brand, which is designed to simplify grooming.
Apart from beard straightener, Aberlite offers beard care as well as grooming and sandalwood tools.
It offers Aberlite Go Cordless Beard Straightener, Aberlite Pocket Compact Beard Straightener, and Aberlite Max Heavy Duty Beard Straightener.
Its product suite also includes a beard neckline guide known as FlexShaper along with the Aberlite ClearShaper that supports a streamlined sculpt.
At the same time, the company’s product line-up includes Aberlite Shield Beard Heat Protectant Spray, Beard Wash & Conditioner Sandalwood Scent, Beard Oil Sandalwood Scent, and Beard Balm Sandalwood Scent.